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TELECOM
Grameenphone
Revamping the Digital Experience for a Leading Bangladeshi Telecom Company Using the PET Strategy.
Work Type:
POC
Year:………..
2024
Timeline:
2 Weeks
Project Type:
Website
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Team:
Team:
Sharath (UX Intern)
Shubham (UX Designer)
TELECOM
Grameenphone
Revamping the Digital Experience for a Leading Bangladeshi Telecom Company Using the PET Strategy
Work Type:
POC
Role:
UX Design
Team:
Team:
Shubam (UX Designer)
Sharath (UX Intern)
Project Type:
Website
Timeline:
2 Weeks
Year:
2024
Brief 🗂️
Redesign the platform to ensure clear navigation🧭, a consistent brand voice, and an enhanced user journey using PET strategies.
Approach 👉🏼
Motivate users by integrating the brand’s story🗣️ with product offerings. Show how the products fulfill the brand's mission, creating an emotional connection that drives engagement.
Hero
The hero section is crucial for conveying the brand's story while spotlighting key business areas, such as recharging and purchasing new SIMs.
Category & Offers
Category section presents Grameenphone's main services (WiFi solutions, FlexiPlan, GP Star, and IoT) with concise descriptions that help users understand each offering.
Strategically positioned "Great Deal" promotion for gadgets designed to create desire and urgency, encouraging users to make purchase decisions.
Packages and GP for Businesses
Centrally positioned section showcasing Grameenphone's core offerings with clear plan descriptions, highlighting which plans are ideal for different user segments.
Secondary section displaying Grameenphone's business solutions, effectively communicating their enterprise services as another core business area.
Story & MyGP app
This section effectively balances the promotion of MyGP app with the brand's storytelling ad's through engaging videos.
Hero
The hero section is crucial for conveying the brand's story while spotlighting key business areas, such as recharging and purchasing new SIMs.
Category section is designed to clearly present the brand’s main services, including WiFi solutions, FlexiPlan, GP Star, and IoT. This section highlights each service with a brief, engaging description, ensuring users understand the offerings at a glance
Category
This section effectively balances the promotion of GP for Business services with the brand's storytelling through engaging videos
Story
On the shop page, the "Device of the Month" is prominently featured at the top of the hierarchy, drawing attention first. This is followed by sections for mobiles and plans
Shop
Research
01
Market Research
02
Competitor Analysis
The entire research on understanding the market and conducting competitor analysis was completed by UX designer Shubam, and it has been provided to us for further steps in the process
The market research was conducted to understand the Bangladesh market and its people, aiming to design a solution that is specifically tailored and rooted in their needs.
01
Market Research
🔑 Key Insights
Bangladesh targets upper-middle-income by 2031, with a focus on digital connectivity for Vision 2041.
With over 165 million mobile subscribers, Bangladesh has a large mobile user base, driving digital adoption.
Increased data use, driven by smartphones and affordable plans, marks a shift to data-driven services.
Individuals
Bangladesh
Age 18-50yrs
🎯 Target Audience
02
Competitor Analysis
Two competitors, Jio and VI from India, were selected for competitor analysis to understand their customer-centric approach, enhanced retail experience, integrated services, and more.
🔑 Key Insights
1. Security and Reliability: Essential for trust and stability.
2. Costing and Profitability: Users seek affordable plans.
3. Webscale Mentality: Flexible plans to attract a large user base
4. Offerings and Support: Tailored services are critical.
5. Customer-Centric: Focus on price-sensitive market needs.
6. Integrated Services and Offers: Bundled services with competitive pricing.
Ideate
01
HMW?
02
Brainstorming
03
Sitemap
In the ideation phase, we employed the 'How Might We' (HMW) approach, followed by brainstorming how to apply the PET (Persuasion, Emotion, and Trust) strategy. Afterward, we conducted a navigation redesign and created a new sitemap.
How might we have facilitated a clear and comprehensive understanding of our key focus🔎 areas as we progress through the design process🔄? By identifying and prioritizing these areas early on, we can better streamline our efforts, and ensure that our design solutions are effectively addressing the most critical aspects of the project.
01
HMW?
02
Brainstorming
What is PET Strategy?
The PET strategy (Persuasion, Emotion, Trust) guides design to influence user behavior by leveraging persuasive techniques, emotional engagement, and trust-building.
🔑 Key Insights
Utilizing testimonials and endorsements enhances persuasion by building trust and credibility.
Limited-time offers and deals increase the likelihood of purchase by creating a sense of urgency.
Engaging narratives that connect emotionally with the audience can drive micro-conversions and provide compelling reasons to buy.
03
Sitemap
Redesigned the entire website navigation to simplify the user experience, making it more intuitive and easier to access, while ensuring a seamless flow between key sections.
01
User Persona
Design
01
Hi-Fi Wireframe
Created wireframes for the homepage and shop page to effectively convey the brand's story and build trust with users. These designs prioritize clarity and engagement, guiding users through a cohesive narrative.
01
Hi-Fi Wireframe
Current UI
Revamped Wireframe
02
Final HI-FI UI
Learning 📚
Through this process, we learned that while a story-based approach can be compelling, the primary focus must remain on e-commerce. After multiple iterations, we found the balance by seamlessly integrating the narrative with the product offerings, allowing the story to enhance rather than overshadow the shopping experience.
Take a look at my other works 👀
LoanHub
Designed an Internal Sourcing Portal for NBFC to Streamline and Monitor Loan Process.
Coming soon...
Brief 🗂️
Redesign the platform to ensure clear navigation🧭, a consistent brand voice, and an enhanced user journey using PET strategies.
Approach 👉🏼
Motivate users by integrating the brand’s story🗣️ with product offerings. Show how the products fulfill the brand's mission, creating an emotional connection that drives engagement.
Process
Research
Market Research
User Research
Competitor Analysis
01
Market Research
02
Competitor Analysis
The entire research on understanding the market and conducting competitor analysis was completed by UX designer Shubam, and it has been provided to us for further steps in the process
01
Market Research
The market research was conducted to understand the Bangladesh market and its people, aiming to design a solution that is specifically tailored and rooted in their needs.
🔗 Market research file
🔑 Key Insights
Bangladesh targets upper-middle-income by 2031, with a focus on digital connectivity for Vision 2041
With over 165 million mobile subscribers, Bangladesh has a large mobile user base, driving digital adoption.
Increased data use, driven by smartphones and affordable plans, marks a shift to data-driven services.
Low digital literacy limits adoption, leaving many rural areas unfamiliar with mobile and internet services
🎯 Target Audience
Individuals
Bangladesh
Age 18-50yrs
02
Competitor Analysis
Two competitors, Jio and VI from India, were selected for competitor analysis to understand their customer-centric approach, enhanced retail experience, integrated services, and more.
🔗 Competitor analysis file
🔑 Key Insights
1. Security and Reliability: Essential for trust and stability.
4. Offerings and Support: Tailored services are critical.
2. Costing and Profitability: Users seek affordable plans.
5. Customer-Centric: Focus on price-sensitive market needs.
3. Webscale Mentality: Flexible plans to attract a large user base.
6. Integrated Services and Offers: Bundled services with competitive pricing.
Process
Define
Market Research
User Research
Competitor Analysis
01
User Persona
In the define phase, I created two user personas: one for the primary loyal RuralNet customer and another for the secondary potential RuralNet customer to better empathize with their needs
01
User Persona
Process
Ideate
Market Research
User Research
Competitor Analysis
01
HMW?
02
Brainstorming
02
Sitemap
In the ideation phase, we employed the 'How Might We' (HMW) approach, followed by brainstorming how to apply the PET (Persuasion, Emotion, and Trust) strategy. Afterward, we conducted a navigation redesign and created a new sitemap.
01
HMW❓
How might we have facilitated a clear and comprehensive understanding of our key focus🔎 areas as we progress through the design process🔄? By identifying and prioritizing these areas early on, we can better streamline our efforts, and ensure that our design solutions are effectively addressing the most critical aspects of the project.
02
Brainstorming
02
What is PET Strategy?
The PET strategy (Persuasion, Emotion, Trust) guides design to influence user behavior by leveraging persuasive techniques, emotional engagement, and trust-building.
🔗 PET Strategy File
🔑 Key Insights
Utilizing testimonials and endorsements enhances persuasion by building trust and credibility.
Limited-time offers and deals increase the likelihood of purchase by creating a sense of urgency.
Engaging narratives that connect emotionally with the audience can drive micro-conversions and provide compelling reasons to buy.
03
Sitemap
Redesigned the entire website navigation to simplify the user experience, making it more intuitive and easier to access, while ensuring a seamless flow between key sections.
Process
Design
Market Research
User Research
Competitor Analysis
01
Hi-Fi Wireframe
02
Final Hi-Fi UI
Created wireframes for the homepage and shop page to effectively convey the brand's story and build trust with users. These designs prioritize clarity and engagement, guiding users through a cohesive narrative.
01
Hi-Fi Wireframe
Current UI
Revamped Wireframe
Current UI
Revamped Wireframe
02
Final Hi-Fi UI
Learnings
Through this process, I learned that while a story-based approach can be compelling, the primary focus must remain on e-commerce. After multiple iterations, we found the balance by seamlessly integrating the narrative with the product offerings, allowing the story to enhance rather than overshadow the shopping experience.
Take a look at my other works 👀
BatchBox
Empowering Small Retailers Through a User-Centered Design Approach for a B2B FMCG E-commerce Platform
View Project
Hugo
Hugo is an AI study planner app that helps students preparing for competitive exams stay consistent in their self-study periods.
Coming soon...
Take a look at my other works 👀
Batchbox
Empowering Small Retailers Through a User-Centered Design Approach for a B2B FMCG E-commerce Platform
View Project
Hugo
Hugo is an AI study planner app that helps students preparing for competitive exams stay consistent in their self-study periods.
Coming soon...
Brief 🗂️
Redesign the platform to ensure clear navigation🧭, a consistent brand voice, and an enhanced user journey using PET strategies.
Approach 👉🏼
Motivate users by integrating the brand’s story🗣️ with product offerings. Show how the products fulfill the brand's mission, creating an emotional connection that drives engagement.
Hero
The hero section is crucial for conveying the brand's story while spotlighting key business areas, such as recharging and purchasing new SIMs.
Category
Category section is designed to clearly present the brand’s main services, including WiFi solutions, FlexiPlan, GP Star, and IoT. This section highlights each service with a brief, engaging description, ensuring users understand the offerings at a glance
Story
This section effectively balances the promotion of GP for Business services with the brand's storytelling through engaging videos
Shop
On the shop page, the "Device of the Month" is prominently featured at the top of the hierarchy, drawing attention first. This is followed by sections for mobiles and plans
Research
Market Research
User Research
Competitor Analysis
01
Market Research
02
Competitor Analysis
The entire research on understanding the market and conducting competitor analysis was completed by UX designer Shubam, and it has been provided to us for further steps in the process.
01
Market Research
🔑 Key Insights
Bangladesh targets upper-middle-income by 2031, with a focus on digital connectivity for Vision 2041.
With over 165 million mobile subscribers, Bangladesh has a large mobile user base, driving digital adoption.
Increased data use, driven by smartphones and affordable plans, marks a shift to data-driven services.
🎯 Target Audience
Individuals
Bangladesh
Age 18-50yrs
The market research was conducted to understand the Bangladesh market and its people, aiming to design a solution that is specifically tailored and rooted in their needs.
02
Competitor Analysis
🔑 Key Insights
1. Security and Reliability: Essential for trust and stability.
2. Costing and Profitability: Users seek affordable plans.
3. Webscale Mentality: Flexible plans to attract a large user base
4. Offerings and Support: Tailored services are critical.
5. Customer-Centric: Focus on price-sensitive market needs.
6. Integrated Services and Offers: Bundled services with competitive pricing.
Two competitors, Jio and VI from India, were selected for competitor analysis to understand their customer-centric approach, enhanced retail experience, integrated services, and more.
Define
Market Research
User Research
Competitor Analysis
01
User Persona
In the define phase, I created two user personas: one for the primary loyal RuralNet customer and another for the secondary potential RuralNet customer to better empathize with their needs
01
User Persona
Ideate
Market Research
User Research
Competitor Analysis
01
HMW?
02
Brainstorming
03
Sitemap
In the ideation phase, we employed the 'How Might We' (HMW) approach, followed by brainstorming how to apply the PET (Persuasion, Emotion, and Trust) strategy. Afterward, we conducted a navigation redesign and created a new sitemap.
01
HMW?
How might we have facilitated a clear and comprehensive understanding of our key focus🔎 areas as we progress through the design process🔄? By identifying and prioritizing these areas early on, we can better streamline our efforts, and ensure that our design solutions are effectively addressing the most critical aspects of the project.
02
Brainstorming
What is PET Strategy?
🔑 Key Insights
Utilizing testimonials and endorsements enhances persuasion by building trust and credibility.
Limited-time offers and deals increase the likelihood of purchase by creating a sense of urgency.
Engaging narratives that connect emotionally with the audience can drive micro-conversions and provide compelling reasons to buy.
The PET strategy (Persuasion, Emotion, Trust) guides design to influence user behavior by leveraging persuasive techniques, emotional engagement, and trust-building.
03
Sitemap
Redesigned the entire website navigation to simplify the user experience, making it more intuitive and easier to access, while ensuring a seamless flow between key sections.
Design
Market Research
User Research
Competitor Analysis
01
Hi-Fi Wireframe
Created wireframes for the homepage and shop page to effectively convey the brand's story and build trust with users. These designs prioritize clarity and engagement, guiding users through a cohesive narrative.
01
Hi-Fi Wireframes
Learnings 📚
Through this process, we learned that while a story-based approach can be compelling, the primary focus must remain on e-commerce. After multiple iterations, we found the balance by seamlessly integrating the narrative with the product offerings, allowing the story to enhance rather than overshadow the shopping experience.
TELECOM
RuralNet
Revamping the Digital Experience for a Leading Bangladeshi Telecom Company Using the PET Strategy
Work Type:
POC
Role:
UX Designer
Team:
Shubam (UX Designer)
Sharath (UX Intern)
Project Type:
Website
Timeline:
2 Weeks
Year:
2024